Digital Marketing
Digital marketing encompasses a broad range of online channels, tactics and strategies that businesses use to promote their products, services, and brand. It leverages digital channels such as search engines, social media, email, websites, and online advertising to connect with current and prospective customers. Digital marketing consist activities such as SEO (Search Engine Optimization), content articles, social media marketing, email marketing, PPC (Pay-Per-Click) advertising, and data analytics to connect with and engage target audiences, increase traffic, and finally achieve marketing goals in the digital marketing. Here are some key characteristics of digital marketing: ...