Digital Marketing
Digital Marketing Digital marketing encompasses a broad range of online channels, tactics and strategies that businesses use to promote their products, services, and brand. It leverages digital channels such as search engines, social media, email, websites, and online advertising to connect with current and prospective customers. Digital marketing consists of activities such as SEO (Search Engine Optimization), content articles, social media marketing, email marketing, PPC (Pay-Per-Click) advertising, and data analytics to connect with and engage target audiences, increase traffic, and finally achieve marketing goals in the digital marketing. Here are some key characteristics of digital marketing: Search Engine Optimization (SEO) SEO is the process of optimizing a website to improve its visibility in search engine results. This involves optimizing content, meta tags, and other elem...